ICC Brand Matrix

Presenting the ICC 2025 Brand Matrix – a comprehensive overview of the core elements that define our event’s identity and direction. From our value proposition to our mission and vision, this matrix encapsulates the essence of the John Molson MBA International Case Competition. Each element reflects the values, goals, and unique characteristics that make ICC a world-class platform for fostering innovation, leadership, and global collaboration.

Explore how we express our brand, cultivate relationships, and deliver on our promise to create an unparalleled experience for all stakeholders.

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    Postponement of the 40th MBA ICC

    In light of the current circumstances due to COVID-19, on behalf of the MBA International Case Competition Committee (MBA ICC), we wish to inform you that the 40th edition of the John Molson School of Business' MBA ICC, originally scheduled for January 4-8, 2021, has been postponed to January 3-7, 2022.

    This decision was made after multiple rounds of careful deliberation and, though unfortunate, the postponement gives us the opportunity to revamp the infrastructure of the competition for 2022 and for the years to come. This competition has thrived thanks to your continuous contribution and presence over the years and we are eager to work with you to make our 40th anniversary a grand success.

    We shall be reaching out to you soon with pertinent information on how you can be a part of the 40th edition. Once again, we thank you for your continued support for the MBA ICC, and rest assured, we are doing our best to create a seamless and updated MBA ICC experience.

    See you in 2022!

    Best Regards,

    Katherine Crewe
    (Chairman)

    John Molson MBA International Case Competition Committee

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