The 2015 MBA International Case Competition and Sustainability


Sustainable InitiativesIn 2009, the John Molson Sustainable Business Group (JSG) and the MBA International Case Competition (MBA-ICC) joined forces in an effort to make the MBA ICC a more environmentally and socially conscious competition. Over the years, the alliance has strengthened with the creation of a formally recognized position dedicated to sustainability throughout the competition. The goal of this position is to highlight sustainability as an essential tool for success in a rapidly changing business world. For more information:


Why hold a Sustainable Event?


Holding sustainable events further demonstrates the John Molson School of Business’s leadership in sustainable initiatives (ranked second by the 2013 Corporate Knights Report on sustainable MBA programs). By working together we create a ripple effect of change, beyond the boundaries of the competition. Green events are not only environmentally responsible, but make social and economic sense. Environmentalist David Suzuki and Economist Jeff Rubin recently joined forces to promote this idea on a tour across Canada. They posit that we are growing at an unsustainable rate, and we therefore must “recognize the limits to growth, and what sustainability really means for our economy. Sustainability isn’t just an abstract notion. It is the governing idea behind the kind of economy we need to foster” (Jeff Rubin, Economist and author of The End of Growth). As a business school and as business students, we want to highlight the importance of a triple bottom line: people, planet and profit.


A Sampling of 2014 Sustainable Initiatives

  1. Hotel- Our venue, the Queen Elizabeth Hotel, is one of the “greenest” hotels in Montreal.
  2. Food- Locally sourced food and beverages will be served as much as possible during the competition. All organic waste will be composted.
  3. Events- These will be held at a walking-distance from the hotel, and we are working with hosts to increase the environmental aspects of each event.
  4. Communications- Printed materials have been reduced, replaced by e-versions on USB keys. All printed material is to be printed on partially or 100% recycled paper.


What is an Offset?


A carbon offset is a real and verified reduction of greenhouse gas emissions. Developed to compensate or “offset” an equivalent greenhouse gas emission from another source that cannot be easily eliminated by improved efficiency, conservation initiatives or changes in behaviour, carbon offsets help mitigate climate change by creating a financial mechanism for change.



2014 Sponsors