Case Writing Competition

The 2022 John Molson MBA Case Writing Competition will open on May 17th, 2021.

Make a Global Impact with the John Molson MBA ICC Case Writing Competition!

The 2022 organizing team is pleased to invite you to submit your original business cases for this year’s e-ICC, the virtual edition of the John Molson MBA International Case Competition (ICC).
Though the competition will look different this year, we are extremely proud to host and celebrate its continued success.

The 2022 e-ICC cases should be focused on business and/or corporate strategy and decision-making. Case writers are encouraged to submit cases that deal with any business discipline, including strategy, finance, sustainability, entrepreneurship, e-commerce, etc. It should be noted that writers need to base their cases on issues other than COVID-19. Considerations around COVID-19 and its impact will inevitably factor into many cases, but COVID-19 should not drive the case.
The ability and preparedness of our students to crack a variety of cases from different disciplines will define their careers and their contributions to both their enterprises and the world around them.

The competition will be held from January 2-8, 2022 with students presenting from their respective locations via Zoom to panels of live judges in Montreal. It will unite 36 teams of students from different MBA programs around the globe to compete for the Concordia Cup. Up to six cases will be selected for use during the competition.

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Who can enter?

Any individual or group is eligible to submit cases for consideration, except for participating students or persons involved in their students’ training, coaching or other preparation for the competition.

How to enter?

All entries must be submitted electronically to no later than October 1st, 2021.

Required documents:

1.  Your original case including supporting documentation (.doc or .docx file)
2.  Your completed Entry Form

Please note the following:

•   Upon request, applicants may be required to submit a Statement of Authorization.
•  Cases not selected for the e-ICC will be released back to authors in November 2021 and winning cases will be released post-competition in January 2022.

Case Requirements

Submitted cases should be geared towards MBA students and must be:

  1. Unpublished, untested, and not presented or discussed in any public forum. Confidentiality is of the utmost importance and the expectation is that writers will abide by this requirement.
  2. A maximum of 20 pages of narrative (double-spaced and limited to 250 words per page) and no more than 30 pages in total, including financial documentation and other appendices (case text is not permitted in appendices). Teaching notes are not required.
  3. Focused on business and/or corporate strategy and decision-making. Cases can deal with any business discipline e.g. strategy, finance, sustainability, entrepreneurship, e-commerce, international trade, organizational behavior, governance, marketing, artificial intelligence, ethics and social responsibility.
  4. Based on issues other than COVID-19. Considerations around COVID-19 and its impact will inevitably factor into many cases, but COVID-19 should not drive the case.
  5. Based on either field research or research from secondary sources and describes a recent business situation in an actual organization.
  6. Written in English or French. Cases submitted in French and selected for the competition will be translated into English and remitted to case writers after the competition.
  7. Submitted with a completed entry form, statement of originality and if the case is based on field research, a statement of authorization (or release form) from the company is required (found on the ICC website).
  8. Submitted electronically (.doc or .docx and .xls or .xlsx for financial documentation) to

*Writers providing financial exhibits must ensure that their .xls or .xlsx files are useable and not just printable as the competition will be held virtually


The selection committee will be composed of executives from the ICC Board of Directors. Selection criteria include the interest and relevance of the issue(s) raised to the students, the quality and clarity of the writing, and the nature of the challenge to be dealt with by the students. All decisions made by the selection committee are final.

•   The winning case writer will receive a prize of $10,000
•   Second place writer will receive $5,000
•   Third place writer will receive $3,000
•   Writers of all other cases used in ICC will receive $1,000

*All currencies are in Canadian dollars

Note: If a case has multiple authors, the awarded amount will be divided evenly among the authors.
All decisions made by the selection committee are final.

Publishing: Writers may opt to have their case considered for subsequent publication under the JMSB banner.