Case Writing Competition

The 2020 John Molson MBA Case Writing Competition is now CLOSED.

The Future of Business
For its 39th edition, the 2020 John Molson MBA International Case Competition (ICC) is pleased to invite you to submit original business cases. 
Economic nationalism, protectionism, shifting trade patterns, climate change and evolving world demographics are but a few of the external elements that will continue to affect business and business leaders in the years ahead. The complexity of management will be compounded by the rapid development and application of new technologies including AI, the creation of new businesses and business models, attitudes toward work, ethical and social responsibility concerns as well as an unpredictable regulatory, legislative and fiscal environment. The ability and preparedness of our students to adapt to this ever-changing environment will define their careers and their contributions to both their enterprises and the world around them. Case writers are encouraged to submit cases where management has been or will be required to adapt to changing circumstances in the broadest sense in any of their business disciplines, including strategy, finance, marketingIT, HR, etc.

The competition will be held from January 6-10, 2020 in Montreal. It will unite 36 teams of students from different MBA programs around the globe to compete for the Concordia Cup. Up to five cases will be selected for use during the competition.

We are eager to read your submissions – the time is now. Show us what you’ve got!

Who can enter?

Any individual or group is eligible to submit cases for consideration, except for participating students or persons involved in their students’ training, coaching or other preparation for the competition.

How to enter?

All entries must be submitted electronically to no later than September 30th, 2019.

Required documents:

1.  Your original case including supporting documentation (.doc or .docx file)
2.  Your completed Entry Form- Regular Cases-EN (.pdf file)

Please note the following:

•   Upon request, applicants may be required to submit a Statement of Authorization.
•  Cases not selected for the ICC will be released back to authors in November 2019 and winning cases will be released post-competition in January 2020.

Case Requirements

Submitted cases should be geared towards MBA students and must be:

  1. Unpublished, untested, and not presented or discussed in any public forum. Confidentiality is of the utmost importance and the expectation is that case writers will abide by this requirement.
  2. A maximum of 20 pages of narrative (double-spaced and limited to 250 words per page) and no more than 30 pages in total, including financial documentation and other appendices (case text is not permitted in appendices). Teaching notes are not required.
  3. Related to the broad theme of this year’s ICC, “The Future of Business”.
  4. Based on either field research or research from secondary sources and describe a recent business situation in an actual organization. Cases can deal with any business discipline e.g. strategy, finance, sustainability, entrepreneurship, e-commerce, international trade, organizational behavior, governance, marketing, succession planning, merger & acquisition.
  5. Written in English or French. Cases submitted in French and selected for the competition will be translated into English and remitted to case writers after the competition.
  6. Submitted electronically (.doc or .docx and .xls or .xlsx for financial documentation) to


The selection committee will be composed of executives from the ICC Board of Directors. Selection criteria include the interest and relevance of the issue(s) raised to the students, the quality and clarity of the writing, and the nature of the challenge to be dealt with by the students. All decisions made by the selection committee are final.

•   The winning case writer will receive a prize of $10,000
•   Second place writer will receive $5,000
•   Third place writer will receive $3,000
•   Writers of all other cases used in ICC will receive $1,000

*All currencies are in Canadian dollars

Note: If a case has multiple authors, the awarded amount will be divided evenly among the authors.
All decisions made by the selection committee are final.